Year: 2024
Design Army is a graphic design company located in Washington DC. It is run by a married couple Pum and Jake Lefebure. They offer many services from branding to experiential marketing. They consider themselves to be brand architects who impact every aspect of design through visual solutions.
The book sleeve is reminiscent of the US Army ammunition packaging featuring real wood and jewelry wire wrapped around the outside as a seal. Overall, the goal was to highlight the work by allowing images to speak for themselves through spacing, scale and placement. The company prides themselves on structure so the text columns and overall grid system used help the audience get a sense of organization.
This one hundred page, premium coffee book is a breakdown of only a handful of Design Army’s work. In order to embody the company’s style and aesthetic a minimal style was employed. The text used throughout is the sans serif Helvetica font matching the brands logo and font featured throughout their website.