Premium Coffee Book
Year: 2024
Design Army is a graphic design company located in Washington DC. It is run by a married couple Pum and Jake Lefebure. They offer many services from branding to experiential marketing. They consider themselves to be brand architects who impact every aspect of design through visual solutions.
The book sleeve is reminiscent of the US Army ammunition packaging
featuring real wood and jewelry wire wrapped around the outside as a seal.
Overall, the goal was to highlight the work by allowing images to speak
for themselves through spacing, scale and placement. The company prides
themselves on structure so the text columns and overall grid system used
help the audience get a sense of organization.
This one hundred page, premium coffee book is a breakdown of only a handful of Design Army’s work. In order to embody the company’s style and aesthetic a minimal style was employed. The text used throughout is the sans serif Helvetica font matching the brands logo and font featured throughout their website.
Universal Declaration
of Human Rights
Year: 2023
Song: Deeply Rooted (KG) - Temptations
process
My goal was to let people know that life is a journey and it is okay to be who you are. You can always change your mind, actions or outcomes at any point in your life. Believing in something other than ourselves can allow us to live a more fulfilling life. This video serves as motivation for the audience to know more about their rights.
Problem:
- Creating an engaging design with limited resources.
- Balancing aesthetics with cost-effective production.
Solution:
Developed an effective, engaging, and informative video that explains Article 18 in an accessible way to a general audience. The design balances education with visual appeal, staying within a limited budget.
Branding & Identity
Year: 2024
Rooted Fest is a conceptual festival designed to celebrate the connection of music, and community. The project involved developing a visual identity that captures the essence and vibrancy of the event.
The logo was designed with versatility in mind; it can be deconstructed into smaller elements and seamlessly integrated across various touchpoints, from social media posts and posters to merchandise and digital banners. This approach ensures brand consistency while allowing for creative adaptability.
The Sound of Metal
Year: 2023
A heavy metal drummer’s life is turned upside down when he begins to lose his hearing and he must confront a future filled with silence. Released in November 2020 and Directed by Darius Marder.
The idea was to match the tone of the characters feelings as he navigates losing his hearing. It is reminiscent of a personal diary as we flip through the pages to reveal the story of what happened to him as well as how he felt about it.
Below, that same story comes to life through the use of expressive typography and immersive sound elements from the movie. This motion trailer is crafted to build anticipation, merging visual and auditory storytelling to evoke the emotions and themes central to the film. Each typographic element is meticulously animated to capture the intensity, rhythm, and essence of the characters emotions, while the sound design amplifies the impact, drawing viewers into the narrative world. This fusion of text and sound forms a dynamic piece that serves as more than just a preview—it acts as an engaging invitation that heightens excitement for the full cinematic experience.
International Type Style
Publication Date: 2023
Slim Jim Brochure advertising a USPS postage stamp collection. It is meant to give information of the artwork displayed on the stamp. This series is of the Swiss International Design Style.
Stationary Design
Year: 2024
Gold Soul Design is a conceptual design firm created with the mission of exploring and showcasing the visual potential of freelance branding. This project encompasses both the creation of the firm’s branding, including a logo and color scheme, and its application across a series of mockups that illustrate how the design would translate across different freelance materials.
Gold Soul Design logo is a key representation of the brand’s philosophy: simplicity, sophistication, and versatility. The logo itself is crafted from a clean, modern letterform that focuses on legibility and balance. The typography used for the logo is minimalistic yet impactful, with no unnecessary flourishes, allowing the essence of the firm to shine through. The design has a distinct identity that is simple enough for scalability, but powerful enough to make an immediate impression.
Album Promotion
Year: 2024
This is a collection of visually engaging promotional materials for an upcoming album release. The design centers around collage style, seamlessly blending photography, textures, and illustrations to create dynamic and eye-catching visuals. Accents of yellow are strategically used to add a pop of color. It also draws attention to key elements and establishes a common thread throughout the materials.
The target demographic includes young adults and creative individuals who value artistic expression in both music and design. In addition, there are pages that resemble journal pages to allow an idividual to express themselves alongside the artist by adding their own thoughts to the pages.
Conceptual App
Year: 2024
The Peace of Mind app is designed to provide users with seamless, remote
access to monitor and secure their homes, ensuring peace of mind no matter
where they are in the world. The app will enable users to manage essential security and smart home features with ease, combining convenience,
control, and safety in one intuitive platform.
Logo Designs
Year: 2021-2022
These logos were made when operating my small business called Goldies Digital where I specialized in logo design.