Branding & Identity
Year: 2024
Rooted Fest is a conceptual festival designed to celebrate the connection of music, and community. The project involved developing a visual identity that captures the essence and vibrancy of the event.
The logo was designed with versatility in mind; it can be deconstructed into smaller elements and seamlessly integrated across various touchpoints, from social media posts and posters to merchandise and digital banners. This approach ensures brand consistency while allowing for creative adaptability.